THE BRIEF: New advertising campaign for Arnold Clark car dealership. Follow up for the „it’s about you“ campaign
THE IDEA: Arnold Clark is going the extra mile for you.
Desk research: Arnold Clark has dealerships all around Scotland and England. In addition, Arnold Clark is known for exceptionally good customer service (98% according to Arnold Clark). Field research: Personal experience = car has been delivered from Liverpool to Edinburgh without any extra cost – Arnold Clark does everything to ensure customer satisfaction.
Pointing out that Arnold Clark does everything for their customers. No matter what kind of car you want – if it is available at an Arnold Clark branch it will be delivered asap. Arnold Clark is going the extra mile, because it is about YOU.
I did research on this topic, was part of the idea creation process and did mock-ups: