THE BRIEF: Create a campaign for NHS employees to create awareness about the consequences of fraud
THE IDEA: Communicating the fact that by stealing money from the NHS you steal possibilities of treatments for patients at the same time
„Many people treat the NHS as an endless resource they think they are entitled to“
Some NHS employees don’t realize that if the steal money from the company, they steal money from the patients at the same time.
It is more than money that goes missing.
I did research on the NHS & NHS CFS and derived the insight from it
Posters and short film concept