NHS Counter Fraud Services

THE BRIEF: Create a campaign for NHS employees to create awareness about the consequences of fraud

THE IDEA: Communicating the fact that by stealing money from the NHS you steal possibilities of treatments for patients at the same time

Insight:
Many people treat the NHS as an endless resource they think they are entitled to
Some NHS employees don’t realize that if the steal money from the company, they steal money from the patients at the same time.

Creative Concept:
It is more than money that goes missing.

I did research on the NHS & NHS CFS and derived the insight from it

Posters and short film concept

Fraud

 

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