THE BRIEF: Create a new water brand, funded by Edinburgh Napier University
THE IDEA: Social responsibility water, which helps funding higher education for young adults from developing countries
There exist several water brands, which contribute to charities. These charities are focusing on supporting kids in primary schools or are connected to a special University or country. By launching water, which helps fund, any undergraduate and postgraduate study for young adults from developing countries (with the Edinburgh Napier Education Fund), a market gap is filled.
Water, called AURA, which helps financing higher education for young adults from developing countries. Explain the audience how they can contribute by buying a bottle of AURA water.
I came up with the idea and concept of funding higher education, did research, defined the overall marketing strategy and wrote copy
Billboards, adshels, in-store promotion and website make-over