Napier Water (New Brand Creation)

THE BRIEF: Create a new water brand, funded by Edinburgh Napier University

THE IDEA: Social responsibility water, which helps funding higher education for young adults from developing countries

Insight:
There exist several water brands, which contribute to charities. These charities are focusing on supporting kids in primary schools or are connected to a special University or country. By launching water, which helps fund, any undergraduate and postgraduate study for young adults from developing countries (with the Edinburgh Napier Education Fund), a market gap is filled.

Creative Concept:
Water, called AURA, which helps financing higher education for young adults from developing countries. Explain the audience how they can contribute by buying a bottle of AURA water.

I came up with the idea and concept of funding higher education, did research, defined the overall marketing strategy and wrote copy

Billboards, adshels, in-store promotion and website make-over

 

 

 

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