THE BRIEF: Make Amnesty International more attractive to 18-26 years old
THE IDEA: -Human Lights- app, that allows to support a cause by just one touch of a finger
86% of surveyed young people (18-26 years old) know what Amnesty International is, but don’t know how they can contribute in a simple way without donating. In addition, we found out that current platforms, like Pocket Protest, are too easy to ignore or simply inconvenient.
Creating an app, Human Lights, that simplifies advocacy to the touch of a finger. Designed for the digitally-driven generation, the Human Lights app is a more convenient, immediate platform for gathering signatures for petitions, simply by tapping (=lighting) the onscreen candle. Revolutionising signature collection within a secure community, the app represents an innovative, more accessible step in creating a better world.
The audience doesn’t know how they can help Amnesty International. So let’s make it easier for them to help.
I came up with the idea, created the concept and video