THE BRIEF: Engage people to think about going on a long-haul holiday with Thomson Holidays. The campaign aims owned and earned media, not paid media.
THE IDEA: Making long-haul travelling accessible to all by combining the pleasure of playing a game and discovering foreign countries and cultures
Thomson holidays is offering 15 long-haul destinations and several long-haul travel packages. People book long-haul holidays in advance and inform themselves about where they want to go and what they want to see.Online bookings are a new trend and more and more people book their long-haul holidays online.
Making long-haul travelling accessible to all by combining the pleasure of playing a game with the pleasure of travelling. Players can experience a virtual holiday experience with the “Discover Thomson” long-haul travel game, which is based on Google Street View.Players can wander through the streets of all long-haul destinations offered by Thomson Holidays (15 locations in 15 days) and can win a holiday by collecting Thomson Teddies. Users can can earn more time by sharing individualized postcards on Social Media.
I came up with the idea of creating a game and did research on Thomson holidays, media coverage and online games based on Google Street View