THE BRIEF: Encourage people in Scotland to adopt behaviours that will reduce their carbon footprint.
THE IDEA: -The 150- will habituate greener behavior through a nomination chain, that is fun and meaningful, while also offering financial rewards
All based on a Website and also available as an App.
According to Malcolm Gladwell movements start with 150 people. Wesley realized that if you want to bring a fundamental change in people’s belief and behaviour, a change that would persist and serve as an example to others, you needed to create a community around them, where those new beliefs could be practiced and expressed and nurtured.
A small change of an individual can make a big difference in a community. Supporting the fun aspect of building a community and offering incentives (points – cash in to real life shopping vouchers).