Not On The Highstreet (NOTHS UK)

Pitch: For their Creative Partner Agency in 2017, including various campaigns

My Part: I used Global Web Index to create different target audiences and analysed their online behaviours and attitudes. I also did research on Not On The Highstreet and their competitors, like Etsy. I summarised my research and supported the team to create the final presentation.

Won the pitch in 09/2016

La Perla

Pitch: For their Creative Partner Agency in 2017, including various campaigns

My Part: I used Global Web Index to create different target audiences and analysed their online behaviours and attitudes. I also went out to two department stores and interviewed employees at the point of sale about purchase behaviours and what drives different audiences to choose a fragrance. I summarised my findings and supported the creative team to create the final pitch deck.

Won the pitch in 11/2016

BBC

Pitch: To promote two well-known BBC series, Masterchef and The Island with Bear Grylls

My Part: I used Global Web Index to create different target audiences and analysed their online behaviours and attitudes. I did a survey with all agency employees and created some first assumptions on watching behaviour and motivations. I supported the creative team to create the final pitch deck.

Still pending (Status November 2016) 

The Scottish Government

Pitch: Government framework Tender

My Part: I supported the team to write a Planning and Strategy Tender for the Scottish Government Framework.

Still pending (Will be released Mid 2017)